What Happens When a Volcano Erupts

The Ban On Student Athlete Compensation - 1426 Words

Right now the ban on student-athlete compensation is insufficient and is not doing the student-athlete any good. Student-athletes should be paid for their efforts no matter what the rule has always been. These athletes hard work is being taken advantage of by the people around them. A change to a competitive labor market with less restrictions on student-athlete compensation might be a necessity (Sanderson and Siegfried). In 2013 a man by the name of Jay Bilas, an ESPN basketball analyst, logged onto a website called ShopNCAASports.com. When he logged on to this website he searched for some of the most popular names of the 2013 collegiate sports period. After Bilas found these players’ merchandise online, he tweeted screen shots of the†¦show more content†¦As a result of this, the athletic departments and coaches are telling players exactly what to do outside of the classroom, and could possibly give that player no freedom to argue. These are acts that would not occur if the general labor laws were enforced (Sanderson and Siegfried). The Ninth Circuit Court of Appeals decides that the NCAA’s payment rules do not allow college athletes to obtain the money they deserve. The court also ruled that the antitrust law states that the NCAA allows the school to only pay for the athlete’s tuition. A New Orleans business reporter did an article over a basketball player, named Ed O’Bannon, who believed that he was being robbed of money that he rightfully deserved. In 2009, O’Bannon, who played basketball for the University in California at Los Angeles, sued the National Collegiate American Association for using his name and image on television and in video games. A group of other students joined O’Bannon in trying to fight the NCAA. They challenged that the amateurism rules were not fair to athletes because other people were profiting off of their name and actions. The NCAA then stated that the players signed a waiver stating the NCAA would be allowed to use the player’s name and ima ge. O’Bannon’s legal team then argued that the players are forced to sign that waiver in order to play college sports (â€Å"Federal Appeals†). The NCAA came back with the argument that if they paid theShow MoreRelatedHigher Compensation for Higher Education: Paying College Athletes1749 Words   |  7 Pages College Athletes: Higher Compensation for Higher Education? Division 1 athletes have it all: the glory of representing the school’s colors and honor, the pretty girls, televised games, and most have room and board along with classes paid for. Some think that all this is not enough for these young players; they deserve to be paid for their dedication and hard work. This is a very controversial topic because there is such a fine line between professional athletes and amateur athletes. CollegeRead MoreThe National Collegiate Athletic Association1455 Words   |  6 PagesAssociation or NCAA, has provided student athletes the ability to attend colleges through scholarships while playing for their schools. However, the ideology of inter-collegiate athletics, amateurism, and sportsmanship masks the troubling problem for many of the players; the ban on paying student athletes. The National Collegiate Athletic Association is a 6 billion dollar a year institution that is a so-called, â€Å"non-profit organization.† While they claim t o provide athletes a gateway to a higher educationRead MoreShould College Athletes Be Paid?846 Words   |  4 Pagesthe stars of the show â€Å"the collegiate athlete† be paid for his/her services? With arguments from both the NCAA against paying athletes and from National College Players Association (NCPA) for the compensation of these athletes it can be a daunting task to make an opinion for or against paying college athletes. I believe that between revenue produced, time investment, risk and recent legal rulings that college athletes should receive some type of compensation in addition to their scholarships. ThisRead MoreDecision Making Among Ncaa Autonomy Institutions1485 Words   |  6 Pagesbasketball have evolved into commercial entertainment products (Duderstadt, p.69).† As the commercialization of collegiate athletics continue grow, the concept of student-athlete amateurism has become increasingly strained as there has been a push for providing student-athletes, specifically in football and basketball, additional compensation for their play. In January 2015, member institutions of the power five conferences of National Collegiate Athletic Association (NCAA) overwhelmingly voted forRead MoreNcaa Athletes Should Not Be Banned1098 Words   |  5 Pagesstrictly bans collegiate athletes to benefit in any way when it comes to their name and the revenue that comes with it. This shined light on one of the major controversies in college sports; the dispute of whether it is right to allow student athletes to benefit off their names. The NCAA ought to allow collegiate athletes the ability to profit off the use of their name because by allowing players to receive revenues it would ease the negative effects of playing collegiate sports for the student athletesRead MoreNcaa Athletics : Management 4901282 Words   |  6 Pagesachievement from the athletes. Just like other organization NCAA has guidelines that the student body has to get as members. To be apart of the organization the potential member has to fill out an application (U .S. students it cost them $70 and non U.S. citizens $120). They have to answers a series of questions and pass a physical test. They have three divisions. Only 2% of high school students who apply actually get accepted. It has shown in their statistics that more athletic students who are apart ofRead MoreIs College Athletes Get Paid?1613 Words   |  7 Pages4/20/2015 Is It Time For College Athletes To Get Paid? The concept of college athletes getting paid has been around since college athletics have existed. One might ask why the athletes should get paid if they already have free tuition. The revenue that certain athletes bring to a university can be a substantial amount, beyond that of just a scholarship in some cases. Debated by many and taken action by few, giving the right of receiving benefits to a college athlete has made little progress. Read MoreEssay On College Athletes Should Be Paid1515 Words   |  7 Pagesthemselves love the amount of revenue it brings in each year. With the crowd going wild throughout the game and the passion athletes show, it’s a pastime that is rarely boring. A common discussion is if college athletes should be paid. College football and basketball generates 6 billion dollars annually. Which in total is more than the National Basketball Association (Brill 1). These athletes are practically working full time to improve in and out of season. The y are putting their bodies on the line duringRead MoreCollege Athletes Should Be Paid For Their Play Essay1777 Words   |  8 Pagessports over the past couple of years, a very controversial topic has risen pertaining to whether college athletes should receive payment or not for playing. The main problem behind the topic of paying college athletes is that college sports rake in massive amounts of revenue for their respective schools, athletic staff, and the NCAA (National Collegiate Athletics Association) but the athletes which participate in these sports and create all the revenue reap none of the financial benefits. To createRead MorePaychecks for Playmakers?998 Words   |  4 Pagesof the world’s richest companies. (Nichols) At many schools, athletics is the second most generous revenue producer outside of student tuition. People pay their hard earned money to go watch these players - just like they do for professional games. People also pay money to sponsor the teams th at these players are on - just as in the pros. However, these exploited athletes who generate millions of dollars for their respective institutions and the NCAA, never see a dime. So, why do the vital pieces

Analysis Of The Movie The Curtain Essay - 943 Words

Imogen opens her eyes to see nothing. She cannot see anything at all. Everywhere she turns her head, for that is all she dares to move, she can only see darkness. Imogen cannot find a single speck of light anywhere in the room. And all she can hear is the drumming of heavy rain drops hitting something metallic. Desperately, she feels around the room, but only around the spot where she woke up for fear that something dangerous might be in the room with her. Finding nothing but the concrete floor, Imogen slowly crawls in the direction behind her hoping to reach a corner. When she reaches the end of the room, she sits in a corner hugging her legs and buries her face into her knees. A single tear runs down her face from the fear, but that is all it took. Imogen starts to cry. She cannot stop the tears from leaving her eyes no matter how hard she tries. Suddenly, through her crying, Imogen hears a turn of a door knob and she tries to stop crying by forcing her lips together tig htly. â€Å"Hello there! I see you’re finally awake. Now, we can have the serious discussion I have wanted to talk to you about for the past three years.† As he walks into the room, he switches the lights on blinding Imogen. â€Å"Ever since your momma called the police on me for ‘supposedly stalking her’, I have been away and not able to keep my eyes on you. Trust me, I wasn’t stalking your momma; I don’t know why any man would want to. Now that I am back, I have been keeping my eyes on youShow MoreRelatedThe Horrifying Shower Scene in Alfred Hitchcocks Film, Psycho1660 Words   |  7 PagesIn this essay I will be doing a close analysis on the famous shower scene in Alfred Hitchcock’s Psycho, 1960. I will be looking at the mise-en-scà ¨ne, performance, cinematography, editing, and the manipulation of sound. I will also be looking at themes that are explored in the film and what messages they convey to the audience. I will b e using some theories to help analyze this particular sequence. At the beginning of the clip we can see the Marion flushing pieces of paper down the toilet in a closeRead MoreInception- Mise-En-Scene1724 Words   |  7 Pagesscene in the hotel or Arther’s dream. Mise-en-scene will covered many details in the shot for example, setting, lighting, character casts with their performance style, costume and make up, and the props that is using in the shot. This analysis will involve only the part where all of characters are in the same room, before they are going down into the deeper dream. Cobb is disguising as Mr. Charlse, the man as told as â€Å"Specialize in Subconscious Security† (Nolan), projected from Fischer’sRead MoreAn Analysis of the Opening Sequence of Stanley Kubricks ‘Eyes Wide Shut’ Focusing on the Use of Generic Conventions1735 Words   |  7 PagesAn analysis of the opening sequence of Stanley Kubrick’s ‘Eyes Wide Shut’ focusing on the use of generic conventions We frequently consider films in terms of their genre, a French word meaning ‘kind’ or ‘sort’. It is a very complex term, not only used in film but also in other creative areas such as music, art, and literature. However, it is often considered through various conventions including iconography, similar themes and their stylistic features, as Bordwell and Thompson (2006:357) suggestRead MoreEssay about Great Gatsby Film Analysis839 Words   |  4 PagesRachel Hobson HON English 3 September 11, 2011 Critical Analysis: The Great Gatsby Film The classic American novel, The Great Gatsby, presents a major theme of passing time. Losing Daisy meant losing Gatsby’s entire world, which he only kept alive through his hope of repeating the past. Daisy is a symbol of everything he values and therefore became the entity of his dream: his dream of spending the rest of his life with Daisy, the woman he loves undeniably. But Gatsby doesn’t realize his dreamRead MoreThe Analysis of the Film Psycho by Alfred Hitchcock Essay1450 Words   |  6 PagesThe Analysis of the Film Psycho by Alfred Hitchcock Write a magazine article in which you discuss Psycho’s Enduring appeal as one of the great films of cinema. Discuss some specific techniques used by Hitchcock which create tension and suspense for the audience. With lower budgets, very basic special effects and black and white picture, Alfred Hitchcock’s psycho still manages to grind out the suspense to compete with today’s blockbuster hits. With some of the mostRead MoreHistorical Analysis of the Movie, Citizen Kane Essay1699 Words   |  7 Pages Historical Analysis, Citizen Kane: Camera Movement Citizen Kane, directed by Orson Welles, was an exemplary and ground-breaking work. In narrative structure and film style, Welles challenged classical Hollywood conventions and opened a path for experimentation in the later 1940s. Gregg Toland’s deep-focus cinematography and Welles’ use of low-key lighting are often discussed aspects of the movie. True, these were areas of innovation, but when watching the movie in class I was particularlyRead MoreBoy in Striped Pajamas1470 Words   |  6 PagesThe Boy In Striped Pajamas: A Movie Analysis The film is an emotional experience highlighting the tragedy of innocence, using the point of view of an eight-year-old German boy to expose the raw psychological devastation of the era. Its an unnerving film with a knockout punch for an ending, but it feels more acceptable as an educational piece than a profoundly rewarding work of drama. This movie is based on a book that goes by the same name, The Boy in the Striped Pajamas, written by John BoyneRead MoreScene Analysis - The Big Lebowski1516 Words   |  7 Pages GE3401 – TB2 Exploring English Cinema Scene Analysis â€Å"Scattering Donny’s Ashes† Scene in The Big Lebowski (Joel and Ethan Coen, 1998) Student Name: Fan Ho Nga, Gloria Student ID: 52948216 â€Å"Scattering Donny’s Ashes† Scene in The Big Lebowski (Joel and Ethan Coen, 1998) The Big Lebowski (1998) by the Coen Brothers is no doubt a comedy film about friendships between three bowling buddies with differing personalities who met and stuck together as friends by choice in LosRead MoreAnalysis Of The Movie Perfect Blue 899 Words   |  4 Pagessymbols explored below: a) â€Å"evil twin† symbolic meaning; b) personality disorder visuality; c) allusions to thriller representation. The analysis aims at defining the traditional Asian symbols particular to anime expressive features along with media borrowings from Hollywood thrillers’ legacy. Firstly, the sequence represents the chase of the J-pop turned movie star Mima by her crazed fan-turn-manager Rumi dressed in Mima’s outfit. The scene s tension is emphasized through rapid camera shifts,Read MoreEvolution Of The Witch From Early American Literature1609 Words   |  7 PagesThe Evolution of the Witch from Early American Literature to Contemporary Film Over time there have been many different stories and adaptations about the monster that is the witch. From one folktale, to a book, to a movie there are slight differences that make each interpretation very unique. The stereotype is, people think that witches have green skin, big noses, and that they fly on brooms with pointy hats. However, if we completely examine the different texts such as The Conjuring or The Crucible

The Diversity Within The Workplace Essay - 2257 Words

INTRODUCTION The need for one organization to outperform the others has given rise to a diverse workforce comprising of different individuals who significantly differ from one another. Diversity in the workplace has been defined as the differences and similarities among the employees that make up an organization in terms of age, cultural background, sex, religion (Anon., n.d.). The diversity in the workplace in terms of age is more often referred to as generational diversity. The desire by some to stay and work longer has led to the current workforce capturing many generations. With countries such as the US capturing as many as 5 distinct generations, others have been able to capture 4 and 3. The various generations segment the different age ranges into generations generally governed by different attitudes to work, preferences and value systems. The attitude, preference, and values held by any generation affect the way they approach their works. 21st-century organizations tend to prefer managers who can deal with the different generations as they have different characteristics and present diverse challenges. The attitude of the various generations greatly differs in the workplace. The generations in the workforce have been segmented into the following demographics: the Traditionalists (also known as the silent generation or the greatest generation); the baby boomers; generation X; generation Y (also known as Millennial), and finally generation Z. An under standing of theseShow MoreRelatedDiversity At Workplace Diversity Within The Workplace3281 Words   |  14 Pages1.0 Diversity at workplace Diversity is a very extensive subject and can be in any genre or class; it is difficult to categorize because of its complex nature. According to Res (2012), diversity can be represented as a variety of human aspects pertaining to different societies and cultures in the workforce or can be explained tolerating the differences. On the contrary, diversity is a quest of differences among human beings in safe, positive and nurturing surroundings and moves beyond simple toleranceRead MoreThe Diversity Within The Workplace1538 Words   |  7 PagesIt is a known fact that in order for companies to flourish, excellent leadership practices and employees go hand-in-hand. What most companies have failed to acknowledge is how diversity within the workplace, especially in management and executive leadership, does not have a very strong presence. Numerous executives have embraced the fact that their hiring practices are inconsistent with their new motto (we do not discriminate†¦), but fail t o realize that it is more of an internal issue than it isRead MoreDiversity Within The Workplace : Diversity6655 Words   |  27 PagesDiversity in the Workplace What diversity are we talking about? We have ethnic mixes, cultural differences, racial diversity, and religions across the spectrum, wide age ranges, class mixes, and sexual orientation options. The world is so connected that we are doing business by e-mail and computer transmission all over the globe at all hours of the day and week. We encounter a staggering variety of people every day. We have so many types of people in the workforce today that we must define whatRead MoreThe Diversity Within The Workplace1540 Words   |  7 PagesIt is a known fact that in order for companies to flourish, excellent leadership practices and employees go hand-in-hand. What most companies have failed to acknowledge is how diversity within the workplace, especially in management and executive leadership, does not have a very strong presence. Numerous executives have embraced the fact that their hiring practices are inconsistent with their new motto (we do not discriminate†¦), but fail to reali ze that it is more of an internal issue than it isRead MoreThe Diversity Within The Workplace1324 Words   |  6 PagesAs the global reach of each organization grows, their objectives have not changed, however, their look toward leadership has. The increased diversity in the workplace requires superior synchronization by identified employees to meet effectively the mission and vision of the organization. This individual must be capable of meeting the needs of subordinates with their area of expertise with set expectations for meeting organizational goals. While the world analyzed this need, several theories becameRead MoreWorkplace Diversity Within The Workplace865 Words   |  4 Pagesmarket today is workplace diversity. Workplace diversity is defined as all characteristics and experiences that defined each employee as individuals, but it can also be misunderstood as discrimination against employees. Diversity can include race, ethnicity, sex, religion, disability and sexual o rientation discrimination. One reason why workplace diversity is important is because when you respect your employees productivity rate rises and many companies do not know that. A diverse workplace targets toRead MoreWorkplace Diversity Within The Workplace1322 Words   |  6 Pagespast decade, diversity in the workplace has become one of the most frequently discussed topics in management groups or circles, while interested academically in the actual prospective of workplace diversity has remained limited. To be successful in managing diversity in the workplace first one must understand it from a personal perspective. To be able to derive knowledge and strength from one’s differences shows deep faces in character. A book I read in high school defined diversity as â€Å"the mosaicRead MoreDiversity Within A Diverse Workplace1320 Words   |  6 PagesDiversity is seen as the difference among people. These factors include gender, race, ethnicity, age,sexual orientation,reli gion,capabilities/disabilities. A Diverse workplace,in the last 30 years, become an important issue to emerge, and it’s effects this can have on a organisation. More and more research has gone into a diverse workplace and effects it can have on an organisation competitive advantage. Although having diverse workplace, brings about opportunities and threats, diversity is complexRead MoreDiversity Within The Workplace : What Is Diversity?1857 Words   |  8 PagesDiversity in the workplace What is diversity? Diversity in the workplace means having employees from a wide range of backgrounds. This can include having employees of different ages, gender, ethnicity, physical ability, sexual orientation, religious belief, work experience, educational background, and so on. Advantages of diversity If you have a diverse workplace in your business, you can benefit from the different talents, experiences and perspectives of your employees. Find out more about the advantagesRead MoreDiversity Within The Workplace Within Australia1976 Words   |  8 PagesDiversity in organizations has become a huge interest within the workplace due to many factors such as globalization, migration, innovation and most importantly because it is morally correct. Generally, as businesses main goal is profit, and the â€Å"workforce diversity management is such a pervasive business practice†(Bowes, L. 2013) they need to keep up with global markets. Diversity in Australia is important, as it is one of the most culturally diverse in the world, with 27% of Australian population

Auditing Misstatements in Financial Statement

Question: Describe about the Auditing for Misstatements in Financial Statement. Answer: Solution of part 1: Misstatements in financial statement depend on different types of risk, which are related with the financial and non-financial aspects of the company. By implementing a good audit process, a company gets a benefit to reduce their risk and present a true and fair view of the financial status of the company. However, it has been found that there are various factors, which a company cannot control, by auditing process. Inherent risks are those risk which are caused by some uncontrollable factors like errors or misrepresentation in their financial disclosure, and so on. These types of risk arise due to high level of complexity in financial data and by involving financial estimation of the company (Moroney et al. 2014). After analyzing the financial data of the company One Tel it has been found that the company has performed very badly in the year 2000. However, these performances have not affected the companys financial position. After analyzing the companys balance sheet and profit statement, it has been found that instead of performing badly in the year 2000 the company has maintained its financial record better than previous years. Therefore, in this condition it is better to conclude that some inherent risks are associated with the companys financial disclosure. Factors related to inherent risk: The financial statement gives the idea about the companys market position. Hence, it is very important to manage the financial statement properly. These statements present the scenario of different types of inherent risk, which are associated in the company. Many factors are responsible for the rise in the level of inherent risk in the business (Bratten et al.2013). However, it is difficult to forecast market condition due to political and economical factors of the market. It is impossible for the company to cover all the aspects while preparing market plans. In general, it is important to include all the aspects while preparing market plans because these aspects are associated with the business directly or indirectly. If the company fails to include any aspect in the preparation of its marketing plan than the company will not be able to prepare effective market plan. Though it is not possible for a person or an auditor to handle and control the efficiency of the plans, the above-mentioned factors result the increase in the inherent risk of the company in its financial statement (Beasley et al. 2012). Furthermore, the management must improve the skills of the worker before issuing any new policies in the management. To overcome with this situation a company must provide proper training to its employees to improve their skills and efficiency so that they can provide efficient service to the company (Carson et al. 2014). Analyzing the factors of inherent risk: During the assessment of business strategic risk the company includes different types of risk. The management can control the level of risk with the help of these analyses, which are related to the factors of the company. One of the important factors, which a company must consider, is the operational planning. The company can easily identify different types of risk related to the new business and can find appropriate strategy for its alternative (Carey et al. 2013). Solution of part 2: Inherent risk of the company arises due to the activities of the management related to its operation and working environment. The main factors of the inherent risk are the characteristic of management and the past errors of the company. These errors affect the financial statement of the company because the inherent risk will help the company to identify the accounting balance so that they can take proper steps to detect the risk. The companys financial position hampers a lot from different types of inherent risk. The detection of these risks will help the auditors in the assessment of risk (Cohen et al. 2014). The accounts balance of the company are to be determined as non-routine in nature. However, few of these adjustments do not exist in business. Many complex transactions made the financial balances of the company. It is the duty of the auditor to analyze the risks, which are involved in the auditing based on the factors of inherent risk. The financial reporting of the company will present the results of the company, which varies from the real projection because some of the financial transactions can be handling individually instead of providing complex calculation. It helps the company in rectifying the misstatement in their financial statement. The company, which does not have a fixed financial situation than in this situation the company, should meet certain parameters, so that they can handle the data which provides incentive, which misleads a company, by providing wrong financial information. For example, If a company has provided any misleading financial statement or any wrong accounting disclosures of the past years than the company will be unable to present the same data in the same pattern. The outcome of inherent risk is that it affects the potential outcome and the operation of the organization. While analyzing the inherent risk the auditor must include the factors related to the subjectivity of the financial data of the company. Other important factors are the integrity and competence of the management of the company. The auditors review its report after analyzing the transactions related to the internal members of the company or the external members of the company (Ferguson et al. 2014). Solution of part 3: Going concern means the organizations, which can continue its business operation for unlimited period without any future liquidity. According to statutory guidelines, the unlisted business entities are termed as going concern. However, many entities discontinue its business during the course (Hay et al. 2016). The financial users will observe various financial statements to get the market potential of the company in the near future. There are three different factors, which a company must include while measuring the prospect of the organization. These are liquidity, solvency and profitability (Carson et al. 2012). The solvency ratio highlights the overall financial position of the company. In other words, it provides the companys financial position i.e. whether the company is in position to clear its liabilities. It also helps in analyzing the capital position of the company. There are three ratios, which a company uses to measure its solvency of the organization. These are equity ratio, debt ratio and debt to equity ratio. The current ratio of One Tel for the year 1999 and 2000 are as follows: Calculation of current ratio for the year 2000 Total Current asset for the year 2000 = 628.1 Total Current liability for the year 2000 =375.2 Current ratio = current assets/ current liabilities =628.1/375.2 =1.67 Calculation of current ratio for the year 1999 Total Current asset for the year 1999 =296.2 Total Current liability for the year 1999 =84.9 Current ratio=current assets/current liabilities =296.2/84.9 =3.49 The three different types of solvency ratio of the company One Tel for the year 1999 and 2000 are as below: Calculation of debt ratio of the company for the year 2000 Total assets for the year 2000 =1435.5 Total liabilities for the year 2000 =490.7 Debt ratio= total liabilities/total assets =490.7/1435.5 =0.34 Calculation of debt ratio of the company for the year 1999 Total assets for the year 1999 =526 Total liabilities for the year 1999 =163 Debt ratio=total liabilities/total assets =163/526 =0.31 Calculation of equity ratio of the company for the year 2000 Total equity for the year 2000 =944.8 Total assets for the year 2000 =1435.5 Equity ratio=total equity/total assets =944.8/1435.5 =0.66 Calculation of equity ratio of the company for the year 1999 Total equity for the year 1999 =363 Total assets for the year 1999 =526 Equity ratio=total equity/total assets =363/526 =0.69 Calculation of debt-equity ratio of the company for the year 2000 Total debt for the year 2000 =490.7 Total equity for the year 2000 =944.8 Debt- equity ratio= total debt/total equity =490.7/944.8 =0.52 Calculation of debt-equity ratio of the company for the year 1999 Total debt for the year 1999 =163 Total equity for the year 1999 =363 Debt- equity ratio=total debt/total equity =163/363 =0.45 The profitability ratio gives the idea of companys profit and loss. The company operates mainly to earn profit. It provides the detail whether the company has performed efficiently or not, whether the company incurred sufficient profit or not. It is important for a company to incur sufficient amount of profit during the year so that it can run its business smoothly in the future. If the company does not earn sufficient profit then it will be difficult for the company to run its business. Some of the common ratios, which a company uses to ascertain its profitability during the year, are return on assets, return on capital employed, return on equity, and so on. The only matter of concern in this report is the profitability ratio of the company. In the year 2000, the company has met with a heavy loss, due to which all the positive return of the company change into negative return. After analyzing the cash flow statement of the company, it can be concluded that the company has failed to generate enough cash to meet its operational expenses. Due to which the cash funds of the company becomes short and the company has to continue its operation by using its retained earnings and additional capital funding so that they can issue new shares in the market. After analyzing the whole case this report concludes that though the company is suffering from net loss and shortage of funds, it has sufficient assets to meet its liabilities. Therefore, One.Tel can be considered as a medium going concern. References:- Beasley, M., Elder, R. and Arens, A., 2012. Auditing and assurance services. Bratten, B., Gaynor, L.M., McDaniel, L., Montague, N.R. and Sierra, G.E., 2013. The audit of fair values and other estimates: The effects of underlying environmental, task, and auditor-specific factors.Auditing: A Journal of Practice Theory,32(sp1), pp.7-44 Carey, P., Knechel, W.R. and Tanewski, G., 2013. Costs and Benefits of Mandatory Auditing of Forà ¢Ã¢â€š ¬Ã‚ profit Private and Notà ¢Ã¢â€š ¬Ã‚ forà ¢Ã¢â€š ¬Ã‚ profit Companies in Australia.Australian Accounting Review,23(1), pp.43-53. Carson, E., Redmayne, N.B. and Liao, L., 2014. Audit Market Structure and Competition in Australia.Australian Accounting Review,24(4), pp.298-312. Cohen, J.R., Krishnamoorthy, G. and Wright, A., 2014. Enterprise risk management and the financial reporting process: the experiences of audit committee members, CFOs, and external auditors.CFOs, and External Auditors (May 30, 2014) Ferguson, C., Pinnuck, M. and Skinner, D.J., 2014. The evolution of audit market structure and the emergence of the Big 4: Evidence from Australia.Chicago Booth Research Paper, (14-13). Hay, D., Stewart, J. and Botica Redmayne, N., 2016. The Role of Auditing in Corporate Governance in Australia and New Zealand: A Research Synthesis.Available at SSRN 2838066. Horngren, C.T., Sundem, G.L., Schatzberg, J.O. and Burgstahler, D., 2013. Introduction to management accounting. Pearson Higher Ed Kunz, R., Josset, D., Scholtz, H., Motholo, V., Graeme, O.R., Penning, G. and Rudman, R., 2014. Auditing Assurance: Principles Practice. Lye, J., Dunn, L., Kenny, J., Lehmann, J., Kron, T., Oliver, C., Butler, D., Alves, A., Johnston, P., Franich, R. and Williams, I., 2014. Remote auditing of radiotherapy facilities using optically stimulated luminescence dosimeters.Medical physics,41(3), p.032102. Moroney, R., Campbell, F., Hamilton, J. and Warren, V., 2014.Auditing: A Practical Approach. Wiley Global Education. Mygind, L., Bentsen, P., Badland, H., Edwards, N., Hooper, P. and Villanueva, K., 2016. Public open space desktop auditing toolEstablishing appropriateness for use in Australian regional and urban settings.Urban Forestry Urban Greening,20, pp.65-70. Parker, R.H., 2013.Accounting in Australia (RLE Accounting): Historical Essays(Vol. 58). Routledge. Sadgrove, K., 2016.The complete guide to business risk management. Routledge

Management of Organizations Singapore Mass Rapid Train

Questions: 1. Does your organization have a defined communications strategy for communicating important information and for listening to organizational members? If so, describe the communications strategy. If not, describe the emergent communications strategy, i.e. how messages are typically communicated in your organization?2. Describe the culture of the organization. How has this culture emerged and what kind of work climate has it created? If you had the chance, how would you change the culture of the organization? Answers: 1. Communication Strategy can be defined as a process that has the objective to achieve long term strategic goals of an organization ensuring effective planning of the message and allowing communication over long distances to reach a global network. Strategic communication also relates to internal and external communication processes in a work environment. Writing down an effective communication strategy is very useful for listening to organizational members because it helps to achieve overall organizational objectives. The process also helps to demonstrate the success of our work. Any communication strategy should match with the overall organizational plan and look for the aims and objectives stating the overall vision of organization (Bhattacharya, Sarkar and Bhattacharya, 2010). Communication strategy followed in SMRT: Due to lack of poor communication strategy the SMRT train services disrupted on 15 December 2011 (Burrus, 2010). Such a crisis led to anger and resentment among employees and commuters. This led to mismanagement of working conditions and since then there had been an increase in taxi fares. This incident increased the dependency on train services. There was no plan initiated in the organization to create awareness in the social networking sites as well. But the company had strong relations with government authorities and got strong support from Land and transport Authority. These incidents can depict the level of unsatisfactory management responses and lack of media support as well. This should clearly highlight that SMRT lack about managing relations and how to focus on strategies at the time of crisis (Jones, 2008). There was a need of integrating the ticketing system in the form of a common Transit Link Pte Ltd to develop other aspects of the system as well including fare integrati on, network integration and information integration as well. It was also seen that a common ticketing system was developed for use to entertain cashless transactions. The network integration required improvement in productivity from all the operators resulting in better service of commuters. Communication Strategy that needs to be followed in the organization: The communication strategy that needs to be implemented by the company is The Command, Control and Communication (C3) system for the railway extension under supervisory control systems. The C3 system allows a complete integration of the operation system and also facilitates a system of Decision support system in the organization. This system enables a modular software integrated operation that allows a complete operational structure. The C3 system runs on a software application program that helps to minimize life cycle cost as well. The C3 system has the following added advantages as well. The system ensures a friendly interface and secured system of work. It also helps to take necessary decisions and runs over a standard COTS hardware and software so that all the necessary data can be maintained easily. The system also supports cost effective solution from operational perspective. This system runs on Integrated Automatic train supervision (Pal Singh Toor, 2008). Other communication systems that SMRT should initiate to enhance the system configuration are: Transmission systems: this acts like a backbone of any communication channel so that data can be shared from one point to other. CCTV system: This is a type of optical fiber network that helps to monitor and control the various activities through a camera. Radio communication systems: these help to coordinate and communicate with the personnel and train drivers working and various other control positions are controlled. 2. SMRT lack organizational excellence and there was no work standards and culture maintained. Therefore the company lacked how to manage risks and minimize costs so that they can maintain higher level of security and safety. Therefore it was necessary for SMRT to take strategic initiatives in four main areas that could help them to reorganize their structure. The areas are strategic planning, productivity and effectivity, risk management and processes and structures. SMRT should build and develop a corporate strategy map in place to clearly identify and define strategic objectives and align work plans according to it. This helps employees to acknowledge themselves with more responsibilities (Parente, 2006). The company is also trying to improve and achieve international standards to enrich stakeholders performances. SMRT is also initiating a service excellence framework that can help to enhance productivity and efficiency. This framework will help to contribute in ensuring high level of customer experience and quality of services given to them that would strengthen organizational resilience and ensure effective service culture of SMRT. Work Climate at SMRT: SMRT works with a vision of moving people, enhancing lives. This statement signifies that to work according to customer centric approach by winning the hearts and minds of its customers. The company aimed to adhere by the peoples choice by providing three important elements to the customers: The company should launch organization wide campaign in Service Excellence. It was necessary to build trust and bring smiles to every passenger who travels along with them. The work climate should also ensure to provide effective training modules and reward them with incentives. Service excellence awards should be developed to acknowledge those workers as outstanding role models. The company also aims to improve all the service touch points to engage more number of passengers; this can be enhanced by improving the design and layout of the stations. Also social media can be utilized in this segment to obtain feedback directly and so that the company can develop working on it (Stampley, 2008). The work climate at SMRT provided a good career path for its employees. The company provided the new employees with lots of opportunities that helped them to develop themselves with more advance prospects of career and development. There was availability of good pay package and bonus. Incentives added the scale those who performed well. There was a lot of trust in the employees and other staff that enabled employees to give more flexibility to work and delegated higher authority at supervisory level also. A part that was lacking was outdated HR policies being maintained by the company. Therefore it was the sole responsibility to update that along with network system prevailing in Singapore. Changing the culture of the organization: Changing an organizations culture is very difficult to be implemented in an organization. Because it is comprised of integrated set of processes, roles, objectives, practices and other valued assumptions added to act as a mutual reinforcing system. This part acts as a strong organizational tool to integrate and enhance the level of productivity and results as well. The present work culture can be improved and enhanced by following few simple steps: Evaluating current culture and performance: This is mainly done by focusing on critical performance priorities like growth, customer satisfaction. It is also important to identify behavioral strengths which can provide full potential to the organization. Clarifying initial vision: to improve results it is important to define vision and this can help to build an effective work culture that helps to define values strengths and eradicate weaknesses. Clarifying strategic priorities: the strategic priorities must be effectively shared by the organization so that the initial steps are identified and can be critically evaluated. Engage employees with SMART goals: the company must use smart goals to utilize extensive feedback and define necessary objectives required to build strategic priorities (Chan, Fung and Yau, 2009). To maintain a management system for goals and priorities: this system enables to focus on additional priorities as well and results can be withdrawn from it. To manage communication habits and routines: there should be two way communications maintained to clarify plans, answer questions and stop rumors being spread in the organization. References Aurand, H. (2003).Coalcracker culture. Selinsgrove: Susquehanna University Press. Bhattacharya, A., Sarkar, S. and Bhattacharya, R. (2010). An alternative search strategy for interstellar communication.Indian Journal of Physics, 84(5), pp.511-515. Burrus, D. (2010). Collaboration and communication tools to implement radical management.Strategy Leadership, 38(6). Chan, K., Fung, H. and Yau, J. (2009). Business Ethics Research: A Global Perspective.Journal of Business Ethics, 95(1), pp.39-53. Ip, P. (2009). Business Ethics and the Well-Being of Nations Is There a Connection?.Journal of Business Ethics, 95(1), pp.97-110. Jones, P. (2008).Communicating strategy. Aldershot: Gower. Krajicek, J. (2008). Effective Communication Is "Hitched to Everything in the (Business) Universe".Business Communication Quarterly, 71(3), pp.369-373. Pal Singh Toor, T. (2008). Building effective service management system.Business Strategy Series, 10(1), pp.61-67. Parente, D. (2006).Advertising campaign strategy. Mason, Ohio: Thomson/South-Western. Paris, T. (2007). Organisation, processus et structures de la cration.Culture prospective, 5(5), p.1. Smrt.com.sg, (2015).Home. [online] Available at: https://www.smrt.com.sg/ [Accessed 3 Mar. 2015]. Stampley, C. (2008). Social Workers' Culture-Based Countertransferences.Journal of Ethnic Cultural Diversity in Social Work, 17(1), pp.37-59.

Marketing Plan for a New Cardiac Center

Introduction The target market for the proposed cardiac center is Dammam city in Saudi Arabia. This is given the fact that there is lack of a cardiac center in the region. The proposed cardiac center will offer services addressing cardiac problems and complications, advice to patients and simple surgical procedures to people of all ages. Even if the new cardiac center will be located at Dammam city, it is noted that it may attract patients and professionals from other parts of the country.Advertising We will write a custom report sample on Marketing Plan for a New Cardiac Center specifically for you for only $16.05 $11/page Learn More This report is going to address issues surrounding the establishment of the proposed cardiac center in the city. The report will cover several aspects of this new venture. Dammam is a small city in Saudi Arabia. It is the capital city of Eastern Province in this country. According to Armstrong et al. (2009), the town is the economic hub of the world’s most oil-rich region. As far as size is concerned, Dammam is third after Riyadh and Jeddah. Historians are of the view that the city was initially inhabited by an Al Dossary clan as far back as the early 1920s. The inhabitants were immigrants from neighboring Bahrain. The developments in this region are attributed to the huge oil deposits that were discovered there in the 1940s and 1950s. The oil deposits account for about 25 percent of the total oil deposits in the world. There is no specialized cardiac center in Dammam city. People are forced to travel for long distances to find such services. The purpose of this marketing plan is to address issues revolving around the setting up of a new cardiac center in Dammam city. It is noted that it is not fair to have patients travel very far in search of healthcare. This is the idea behind this proposal. It is aimed at addressing or alleviating the problems that people in this and surrounding regions fac e trying to access quality health care. The proposed cardiac center is named Tabibu Hospital. Tabibu hospital is a small hospital located at the center of Dammam city. Although it is a small facility, it is noted that Tabibu Cardiac Center will have the facilities that are needed to cater for the health needs of the population in the city and surrounding areas. The hospital will have 50 beds which even though not sufficient for the large population of the city, will help in providing the much needed treatment for cardiac conditions. The hospital is expected to serve the whole of Dammam city as far as cardiac cases are concerned. So far, the premises are ready. This means that the investors already have the physical facilities needed to establish the hospital. The organization has received funding from two donors who are willing to support the establishment of the facility. Additionally, the government has agreed to provide a loan through the Saudi Arabian National Bank.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Mission Statement The mission statement of this cardiac center is: Provide quality and affordable services to the residents of Dammam and surrounding areas with the aim of reducing the number of cardiac complications and mortality rates. Services Offered The cardiac center intends to offer a myriad of services both to the patient and to the community in Dammam and Saudi Arabia as a whole. Tabibu hospital intends to offer services touching on cardiac consultations and advice, Electro- Cardio Graph examination (ECG), diagnosis of cardiac problems, cardiac catheterization, pacemaker insertion and other basic surgery services. It is noted that consultation and offering advice to the patients and to the members of the community as a whole are the major services that will be provided by expert cardiologists. The cardiac center has five of them already engaged (Hiam, 2009). Advice will be given by the doctors and the nurses during patient visits. Diagnosis will only be done by a cardiologist after thorough examination. The thorough examination will include an ECG and consultations with other doctors. The organization already has an ECG machine which is operated by an expert in this field. This means that operating the machine is not a problem. It is however noted that there is a pressing need for a sophisticated and ultra- modern machine for the hospital. There is need for another person or another specialist to assist the current machine operator. Catheterization, insertion of pacemakers and other minor surgeries will be done by the team of cardiologists, anesthetists and surgical nurses. It is noted that the cancer center can use specialists from other hospitals. Anesthetists from other hospitals will be used in case the three employed by the organization are occupied or unavailable. There is also the need to have a day bed facility in the cardiac center. The center will have a day bed for the less serious patients who need supervision for a day or a few hours. However, there will also be facilities for those patients needing closer attention for a prolonged period of time. The 50 beds will be used for patients who need supervision for a longer period of time. The cardiac center will also work together with other hospitals in dealing with very serious cases. The very serious cases will be referred to larger hospitals with better facilities. There is need to transfer patients from this hospital to another and to bring the patient to the hospital in case of medical emergencies. For the purposes of emergency and transfer of critical patients, the cardiac center is planning to buy an ambulance soon after opening. Plans are also underway to acquire land where the cardiac center can construct a bigger hospital.Advertising We will write a custom report sample on Marketing Plan for a New Cardiac Center specifically for you for only $16.05 $11/page Learn More The number of beds will need to be increased to about 100 in 3 months. Another service that will be offered by the proposed Tabibu cardiac center will be open heart surgery. This is another service that the center would like to offer at least a year after obtaining land. The services are to be charged as follows: Consultation and advice – $90 ECG – $100 Cardiac catheterization – $200 Pacemaker insertion – $300 Basic surgery – between $ 900- $ 2000Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These charges are inclusive of bed where applicable. The drug charges will be determined separately after prescription. The prices are however subject to review after more research is carried out after Tabibu begins offering services. This means that the prices can be reviewed either upwards or downwards depending on the findings of the assessments carried out. The charges may vary depending on the prevailing market conditions that will determine the cost of inputs such as drugs used during operation. Market According to recent census records, 30% of Dammam population is composed of two major groups. The first group is the very old who are aged 70 years and above and the second group is the very young aged 10 years and below. 5% of the population is made up of obese people and most men are smokers. All these are factors that predispose the population to a myriad of cardiac problems (Gilligan Wilson, 2009). All of these people are vulnerable to cardiac conditions such as heart failu re as a result of their age and their lifestyle. There is evidently the need for a cardiac center to cater for the populations’ cardiac needs. This is through the provision of advice, treatment and early diagnosis of cardiac conditions so that prompt treatment can be provided. The most vulnerable members of the population need periodic screening to ensure that cardiac conditions are detected early enough. This is the only way that the conditions can be dealt with effectively. Since most of the inhabitants of Dammam city are middle working class, it is noted that they will be able to pay for the services offered by the cardiac center. This is keeping in mind the fact that the cardiac center will save them the trouble and inconveniences of traveling to other places to search for medical care. However, just like any other society, Dammam city has a number of people who are poor. For the minority poor population, the cardiac center has liaised with various government agencies so that they can be offered quality services at subsidized prices. This collaboration with government agencies and other stakeholders will also go a long way in offering emergency services due to the close location of our services to the consumer. For instance, if a person falls sick at night, it will be easier to bring them to the hospital which is closer than flying them all the way to other facilities across or outside town. In terms of quality of service, the hospital has qualified members of staff in all the fields. There are also a few positions open for the people in Dammam city as a token of appreciation after they accepted to host the cardiac center. Currently there are no direct competitors in this city apart from a small training center which occasionally offers such services. Advertisement will be done to sensitize the people on the availability of services. This is especially so considering that many people are unaware of the availability of services in the hospitals. This is despite of the critical role that the cardiac center will play in their lives. Factors that usually affect the market of other services will not apply in the case of this hospital. For example, factors like seasons will not affect the market as it does not determine in any way when and where people get sick. There is no correlation between falling sick and season. This is unlike other services such as tourism which are dependent on weather patterns in European and American nations. However, the poor people and those in the rural areas may find it difficult to reach the hospital. To address this problem and avail the services conveniently, the hospital plans to offer mobile clinics where basic services like advice and consultations can be provided. With time the hospital will seek for funding from some of the stakeholders so as to open branches in nearby towns. The management has also consulted one of the hospitals in the region which offers mobile clinics. This is to enable Tabi bu cardiac center to join them on their excursions. This will definitely help in reaching the market (Kotler et al., 2008). Competition As mentioned earlier in this report, there is no cardiac center in Dammam and thus competition will be from other cardiac centers located far from Dammam city. Location is thus an advantage on the part of the cardiac center. It is noted that in cases of emergencies, the first choice for the residents will be Tabibu Hospital. From the local authorities, the management got information that people are not happy with the services offered by the hospital near this city. As a result, the people are forced to travel very far in search of medical services. The opening of a cardiac center near them will be welcomed. It is also noted that culture or the people’s way of life can be a source of competition. However in this case, culture as indirect competition will not be there. But several legal requirements are yet to be met (Godin, 2009). That is bein g taken care of by the insurance company. The Environmental Impact Assessment that has been done in the area showed that expansion will be problematic. The report does not provide for the expansion of the hospital as it will increase the amount of waste emitted into the environment. As a result, the cardiac center plans to use the local council in finding a bio- digester so the waste problem can be addressed once and for all. The hospital could face socio- economic competition from a small percentage of the population and the significance of this is possible decline of profits (Gilligan Wilson, 2009). As already indicated in the paper, there is a training college within the area that should be taken into consideration when analyzing competition. The training college in the area may be an indirect source of competition. The college trains cardiologists and sometimes holds mobile clinics where they look at some of the cardiac cases before transferring them to their main hospital in a nearby city. The training college offers transport to the patient but they do not pay for the treatment. This is the major weakness that Tabibu hospital will capitalize on probably through subsidized fees. After carrying out independent research, Tabibu hospital has realized that most cardiac cases are serious. To this end, the hospital has a location advantage over the competitors (Hiam, 2009). The new cardiac center project is likely to succeed because its strengths surpass its weaknesses. It involves the introduction of services that are not currently available and hence acceptable to the community. The project brings with it accessible services. The hospital has a strong and positive relationship with the relevant authorities that deals with the poor members of the society. This will help in off- setting the medical bills of such patients. The hospital also offers high quality services with the help of highly qualified personnel. The hospital has technologically advanced equipm ents (Kotler et al., 2008). The management however foresees a few difficulties in some areas. This is for example difficulties in reaching people in the rural areas, access to capital, pricing and space. The latter is to allow for the expansion of the facility. The hospital has about 30% of the current budget and needs a lot of money to be able to offer good services. The rest of the budget (70 percent) is yet to be financed. Pricing Price is influenced by both internal and external factors. Internal pricing variables are expenses involving capital, research, labor, distribution, utilities and all other costs (Armstrong et al., 2009). According to Godin (2009), capital is the amount of money invested in the business and all assets that the hospital owns. This is for example all the machines that the hospital will buy. Labor in this case will include the total amount of time that staff members spend in the hospital including overtime. Kotler et al. (2008) says that distribution is th e ways through which the services will reach the consumer. This is for instance hiring people to disseminate information about the services offered through word of mouth, media advertising among others. Utilities in this case are bills that are incurred through mandatory expenses like water, electricity, transport, advertising for business promotion, purchase of daily supplies like syringes, bandages and telephone bills among others (Phillip, 2009). External variables to be considered during pricing include prices of the competitors in the market. With time, prices are bound to be revised depending on the market’s growth rate. However, customer needs will be put in mind so that the hospital does not push customers away due to overpriced services (Godin, 2009). The hospital is not intending to incur losses. There are deliberate efforts to price services in a way that will make the consumers comfortable while at the same time making it possible to smoothly run the hospital and offer quality services. It is for this reason that the hospital has proposed strategies to price products (Kotler et al., 2008). In the process, it will be able to know whether it is making a profit or incurring losses and take necessary actions. This is a process that will take some time and needs a lot of research and careful planning which will be done by qualified marketers. For the sake of simplicity, the management could trust the leader and price products in the same way. In such a case, it will find out how much the best and most popular hospital charges for similar services and use the same criteria. They probably followed the same procedure during pricing of their products. Tabibu could also price the products higher than the competitors in order to understand how much the customers are willing and able to pay. It should however be noted that pricing services higher or lower than the competitors will be for a short period as a way of testing the market. There will be revie w of prices after we have properly assessed the market. Basically, the above are just pricing processes but after sometime, the prices will be calculated by multiplying total cost with the mark- up percentage to get the retail price (Armstrong et al., 2008). Distribution This is the way through which the available services reach the consumer or the market (Kotler et al., 2008). In our case, we intend to use various methods ranging from advertising to creating a good image. Advertising will be done by our public relations’ officer through the local media channels, the internet and the local newspaper. Since our services are to be provided to a wide range of customers, media advertising will be done through television and radio. We are to publish a website containing all the information like the services offered and how to contact us (Gilligan Wilson, 2009). The prices will however not be stated in the website to avoid being taken advantage of by our customers. The very first thing that attracts anyone to a product is the image (Hiam, 2009). We are aiming at creating a beautiful logo that will attract our customers especially when doing internet marketing. The same logo will appear on the business cards. The most effective method in our case is to hire marketers who will then spread information about the services offered by word of mouth. For the purposes of saving on expenses, we will buy supplies in bulk (Godin, 2009). We have located a nearby warehouse where we can store supplies of non-perishables goods like disinfectants, soaps, brooms, bandages and syringes among others. This will help in saving space in the already crammed hospital. The warehouse is in a clean, secure and accessible location. Promotion Mix We intend to use local television networks, local newspapers, leaflets, radio and internet to market our products. Having a healthy nation is the mission of our hospital. The hospital will be located in a quiet suburb in Dammam city. A hotline w ill be provided so that our staff can go and provide the necessary services or give advice on what to do through the hotline. We need about $ 100,000 for the first year for advertisement. There will be production of leaflets with information about our services, contacts and location. The leaflets’ and posters’ production will cost about $10,000, newspaper adverts will cost $50000 and the rest will cost approximately $39000 for a whole year. There will be an opening party for the hospital where we will invite the businessmen and offer free cardiac services during the day including the use of public address. Sales Forecasting Our market covers the people in the middle and higher classes. About 90% of the population is literate and thus able to understand what we will be offering. We aim at providing quality services at reasonable rates. For the small percentage that is poor, we have a special way of dealing with their payments through the social worker at the hospital. W e have spoken to the relevant government authorities and they are willing to help foot the hospital bill of the people who need the service but are unable to pay for it. It difficult to forecast sales in this case (Hiam, 2009) but it is important so as to know how many employees are required and when. It is also important to determine the combination of promotional mix to be used and supplies to buy. Kotler et al. (2008) suggests micro and macro forecasting as the suitable methods for doing this. Macro- forecasting involves making deductions on what will happen in the market depending on total market price. Micro- forecasting is done on specific services offered. The above however depends on the availability of information, timing, position of service at the life cycle and accuracy. The more accurate the forecast is the higher the costs. It is hard to make a forecast when a product is on its introductory phase than when it is in its maturity phase (Gilligan Wilson, 2009). Precise f orecasts can be made when the business has being operating for a long time. A more precise method would be to conduct this at least a year after the commencement of services in order to improve accuracy. We have also planned to make this a requirement at the end of every year to know how far we have gone. Action Plan According to Armstrong et al. (2009), there are various marketing strategies. In this case, market dominance is the most appropriate considering our target market of Dammam city population. We can use the 3Cs model developed by Kenich Ohmae (Gilligan Wilson, 2009) where we focus on the corporation, customer and competitors. For the corporation (hospital in this case), we strategize with an aim of maximizing our strengths against our competitors. This should be done is such a way that we also consider the cost effectiveness of what our suppliers offer and the customer paying a minimal fee for the services offered. The next C is for customer who is a very important perso n to the business. We thus have the responsibility of ensuring that the customer is satisfied in all ways and has a reason to use our services again. The prices of our services will be minimal and the quality of the services high. We will continue to ensure this happens through occasional in- service training of our staff especially those who come into contact with the customers. We will also keep advertising and employ extra members of staff who are skilled. The next C is for competitors who are the greatest threat to any business. We have done a thorough research on what our competitors offer, how they do it, their strengths and weaknesses. With this knowledge, we can avoid making the same mistakes and capitalize on their weaknesses. One of the advantages we have over them is that we have concentrated on cardiac services making us able to provide better services. Location is another advantage we have over our competitors. Being in a position to offer services to a customer when ne eded will go a long way as a market strategy. After implementing the 3P’s we will then use the 4C’s proposed by Jerome McCarthy in our marketing strategy (Kotler et al., 2008). The first P is for product or in this case, our services. Apparently, products go through a cycle of growth and every marketer should be aware of this. In our case, I would say after intensive treatment and information, cases of cardiac conditions may reduce and we may have to do a service mix to cater for the income. The next P is for pricing which should be adapted to cater for all areas of the business. Promotion is what is denoted by the next P and this involves advertising, personal selling and other ways of promoting the business. The means of doing promotions should be appropriate depending on the market. The last P is for place meaning that services should be provided when required and where required. The ambulance and hospital van will be used for this purpose. Either one of the two str ategies will be used but the first one is more preferable. Production Fluctuations are bound to occur due to the nature of our services. From the research carried out, we have concluded that demand is almost impossible to predict. Production will be leveled by volume. This is where we make a record based on which days are busiest and how many patients we expect to serve. On such a day, we make sure that we have enough staff and perishable and non- perishable supplies. This will ensure smooth operation and provision of services and also reduce wastage in terms of man power and perishable supplies. We plan to use demand leveling. Here, we can manipulate demand. In some cases, treatment is not an emergency. For instance, a customer who needs the insertion of a pacemaker can take some time. We can ask the patients with certain conditions to be seeing the doctors on certain days. This way, we save on salaries paid to part time staff members hired only on demand. As discussed above, we wi ll at times use local people in the hospital. Using local labor is cheaper than imported labor. This is given that no costs are incurred in importing it. Table 1: Simple Budget for Tabibu Hospital for the Year 2011 Income Expenses Grants $100000 Loans $97000 Donations $45000 Suppliers- $198000 Equipment- $200000 Doctors’ salary- $195000 Nurses’ salaries- $82500 Other personnel- $95000 Utilities- $90000 Totals $242 000 $860500 References Armstrong, G., Harker, M., Kotler, P., Brennan, R. (2009). Marketing: An introduction. New York: Prentice Hall. Gilligan, C., Wilson, R. M. (2009). Strategic marketing planning. Massachusetts: Butterworth-Heineman Publishers. Godin, S. (2009). All marketers are liars: The power of telling authentic stories in a low trust world. Chicago: Prentice Hall. Hiam, A. (2009). Marketing for dummies. New York: John Wiley and Sons Publishers. Kotler, P., Armstrong, G., Wong, V., Saunders, A. J. (2008). Principles of marketi ng. New York: Pearson Education. Phillip, K. (2009). Marketing insights from A to Z: 80 concepts every manager needs to know. New York: John Wiley and Sons. 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